Page 11 - BIC_2024
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1950s               1954                1957



            1950
                               BIC® enters Italy,   Acquisition of
                               as a licensed       British group Biro
                               manufacturing unit   Swan, paving the
                               opens in Spain to   way to sterling area
            The BIC® brand     serve the Iberian   markets for BIC®.
            is born. Launch    Peninsula.
            of BIC® Cristal® in
            France.


                                1955
                                                    1959

                               First steps in
                               Switzerland, as well
                               as in Dutch, German
                               and Austrian        BIC® enters Nordic
                               markets.            markets: Sweden,
                                                   Norway, Finland,
                                                   and Denmark.                                   The BIC® Boy,
                                                                                                   an ad for the
                                                                                                  New Ballpoint
                                                                                              campaign, designed
                                                                                                   by Raymond
                                1956                                   1970s                     Savignac, 1961.
                                                    1960s

                                                                       1970
            1951               Creation of          1967
                               BIC Lugano, a
                               distribution society
                               for Switzerland, and                    The jingle “BIC
                               first steps in the
            First exports      Netherlands and     BIC® becomes        Naranja y BIC       1972
            to Belgium.        Austria.            the sponsor of a    Cristal” makes a
                                                                       huge splash to
                                                   European cycling    become part of
                                                   team and Spain’s    Spanish pop culture.
                                                   Luis Ocaña wins the                    Société BIC is listed
            1952                                   Tour de France.                        on the Paris Stock
                                                                                          Exchange.



            First ad campaigns                                                             1976
            by Raymond
            Savignac,
            premiered at Tour
            de France.
                                                                                          Launch of the
                                                                                          slogan “Si c’est
                                                                                          BIC®, c’est bon” for
                                                                                          BIC® Lighters in the
                                                                                          Belgian market.
               A BIC for every
               company! BIC®
             pens adapt to suit
              all tastes and are
           used for promotional
            purposes. Opposite,
            an ad for the launch
             of the Promotional
           Products business in
            France in the 1970s.
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