Page 11 - BIC_2024
P. 11
1950s 1954 1957
1950
BIC® enters Italy, Acquisition of
as a licensed British group Biro
manufacturing unit Swan, paving the
opens in Spain to way to sterling area
The BIC® brand serve the Iberian markets for BIC®.
is born. Launch Peninsula.
of BIC® Cristal® in
France.
1955
1959
First steps in
Switzerland, as well
as in Dutch, German
and Austrian BIC® enters Nordic
markets. markets: Sweden,
Norway, Finland,
and Denmark. The BIC® Boy,
an ad for the
New Ballpoint
campaign, designed
by Raymond
1956 1970s Savignac, 1961.
1960s
1970
1951 Creation of 1967
BIC Lugano, a
distribution society
for Switzerland, and The jingle “BIC
first steps in the
First exports Netherlands and BIC® becomes Naranja y BIC 1972
to Belgium. Austria. the sponsor of a Cristal” makes a
huge splash to
European cycling become part of
team and Spain’s Spanish pop culture.
Luis Ocaña wins the Société BIC is listed
1952 Tour de France. on the Paris Stock
Exchange.
First ad campaigns 1976
by Raymond
Savignac,
premiered at Tour
de France.
Launch of the
slogan “Si c’est
BIC®, c’est bon” for
BIC® Lighters in the
Belgian market.
A BIC for every
company! BIC®
pens adapt to suit
all tastes and are
used for promotional
purposes. Opposite,
an ad for the launch
of the Promotional
Products business in
France in the 1970s.