Page 12 - BIC_2024

Our Legacy

1978 1997

“4 francs, 7 BIC BIC® appears
razors. The in Formula 1 by
economy counts”, sponsoring Alain
says Raymond 1995 Prost.
Poulidor in
a humorous
commercial for the
French market. BIC® launches a
Expansion of
BIC Graphic’s campaign in Greece
advertising printing with pictures by
1990s business in Europe, Oliviero Toscani.
centralising all
its customisation
1991 operations for
writing instruments
and lighters in 2010s
Tarragona, Spain.
Consolidation of
“La machine a Eastern and Central
écrire”, advertising European market 2011
for Belgian market.

Partnership in
Europe with
Terracycle for
collecting used
writing instruments.

2020s

2020

Acquisition of
Rocketbook®, a
brand of smart
reusable notebooks.
Acquisition of
DJEEP®, a French
brand of lighters.

The BIC ballpoint
turns and turns,
designed by
Savignac, 1952.

10 www.bicgraphic.com